Sri Lanka aims to promote “Ceylon tea” in Africa

COLOMBO, July 3 (Xinhua) — The Sri Lankan Foreign Ministry on Monday said it hoped to promote the island’s popular “Ceylon Tea” in Africa with local tea companies participating in the annual South African International Trade Exhibition (SAITEX).

The SAITEX is considered Africa’s largest international products sourcing exhibition held annually.

The Foreign Ministry in a statement here said the Sri Lanka Tea Board, Fresh Tea Pvt Ltd and Spa Ceylon Luxury Ayurveda participated in this year’s exhibition.

“With a view to popularize ‘Ceylon Tea’ brand in the continent, the Tea Board had tea tasting opportunities for the participants and handed over tea samples,” the Foreign Ministry said.

The SAITEX provides an opportunity for businesses to network with other suppliers in the region.

A large number of exhibitors from both Southern African Region and other countries were present in this year’s event.

The Foreign Ministry said Sri Lankan exhibitors received a satisfactory response for its tea from South African importers and distributors.